Ballantines PR is a boutique PR agency in Los Angeles, CA. We are known for coverage, high-impact PR results and our personal A-list connections with the North American and international press.
In order to keep our media data up-to-date at all times, and to obtain the in-depth editorial profile data we need to ensure effective targeting, we subscribe to the Vocus Media Database-the world’s largest and most comprehensive media resource, with almost one million contacts. Updated daily, this critical resource not only helps us with media data accuracy and targeting-it also delivers more than 250,000 editorial calendar opportunities each year, ensuring that we never miss any placement opportunities for our clients.
The media and communications environment is evolving rapidly, with blogs and online media platforms gaining in relevance by the day. It is critical to keep up-to-date with these changes, and to adjust the media universe we work with accordingly. The Vocus database is a crucial resource here also, providing information about the thousands of blogs and other new media platforms which are most relevant to our clients.
Visit Vocus at http://www.vocus.com for more information.
Our skill sets include:
Expert Speaker: Virginia Lawrence, Ph.D., Ballantines PR Technology Director
Dr. Lawrence speaks to groups of all sizes on Website Development, Mobile Websites, Search Engine Optimization and Social Media Marketing.
She has made presentations for the New Mexico Governor’s Conference, for the Vocus User’s Conference, as well as for a long list of Chamber of Commerce groups.