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Los Angeles, CA., May 9, 2013 – Of course, it’s always been a woman’s prerogative to change her look when she feels like it. Nothing makes a statement like a woman reinventing her style. So, as a leading beauty service provider for women, it should come as no surprise that eSalon.com has embraced that right to change, by giving itself a whole new look!

Today, we are announcing a vibrant new look and feel for the company, one that emphasizes the company’s more playful and, dare we say it, passionate side. 

The new rebrand features the website and each product in a shade of classic white, with black script, and a splash of adventurous red, punctuated with a unique icon (such as flirty, flaming-red hearts).

What’s the message? “We’ve heard time and again how our clients are in love with their new haircolor, so we want our brand to reflect the notion that hair color can be something worth falling head over heels for,” explains eSalon’s CEO, Francisco Gimenez. “And eSalon’s personalized service offers hair color blended just for the client, so we can create her perfect shade – her hair color soul mate – every time.”

Think of it like online dating. More than ever, modern women are going online to find a perfect mate match. And now, with eSalon.com, women can also turn to the internet to find her perfect color match, and fulfill her heart’s desire when it comes to all her hair care needs. The company’s rapidly expanding line also now includes a full range of hair products:
           Heart Lock It (color safe shampoo)
           Love Unconditionally (color safe conditioner)
           Shining Armor (argan renewing treatment oil)
           Tinted Love (color enhancing treatment)

And, yes, finding the perfect hair match is as easy as finding that next online date, with eSalon’s simple online ordering system. Clients go to eSalon.com, complete a personal consultation, (current hair color, desired hair color, add any questions or concerns, even upload a current photo), and one of eSalon’s expert hair color matchmakers will create a product so personalized, it will even arrive with the client’s name on the label.

“Our hair color is as individual as each client,” explains eSalon Color Director Estelle Baumhauer (aka, head color matchmaker). “We offer classic beauty with a touch of modern adventure. We want every woman to simply fall in love with her hair color.”

But unlike love sites, which can’t guarantee a quality date, eSalon promises quality, professional grade products. As a result, eSalon dyes provide long lasting color for all, and 100% coverage for grays – all while leaving hair silky soft, thanks to natural ingredients like aloe vera extracts and vitamins E and B5.

Now that’s every woman’s dream come true!


For more information on eSalon’s new look, and their growing line of hair products, please contact:

Dara Toulch
Ballantines PR
dara@ballantinespr.com
310.454.3080
www.ballantinespr.com

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